Explore expert guidance on handling roof insurance claims, navigating policy coverage, and getting the most out of your homeowner’s insurance.

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Commercial property premiums have risen in a significant way across Greater Atlanta over the last five years. Insurers are now paying closer attention to risk factors tied to building maintenance, especially roofs. But you can use this information to your advantage to lower your insurance costs and protect your property. 

Most commercial roof insurance claims stem from problems that started small and went unnoticed.

Minor membrane damage, clogged drains, loose flashing, or aging seams can sit quietly for months before the next heavy storm turns them into costly leaks.

That’s why more Greater Atlanta businesses are shifting their approach. Instead of waiting for something to go wrong, they’re investing in preventive roof maintenance to protect their buildings, reduce emergency repairs, and lower the likelihood of insurance claims.

Why Roof Claims Are Under Greater Scrutiny

Commercial roofing claims have become a lot more complex lately. Insurers are asking more detailed questions about building maintenance before approving claims.

Adjusters often look for documentation such as:

  • Inspection reports
  • Maintenance logs
  • Evidence of previous repairs
  • Photos showing the roof condition over time

Without this documentation, insurers may determine that damage was caused by long-term wear and lack of maintenance, not a sudden storm event. This is not what a commercial property owner wants to hear, because it likely means their claim won’t be covered. 

Preventive Roof Maintenance Is Becoming the New Standard

Many facility managers are taking a more proactive approach to roof care. Instead of responding to leaks, they’re scheduling regular inspections and addressing small issues before they grow into major problems.

Preventive maintenance typically includes:

  • Scheduled roof inspections
  • Drain and gutter cleaning
  • Seam and flashing checks
  • Minor membrane repairs
  • Monitoring around HVAC equipment
  • Photo documentation of roof conditions

These steps help identify vulnerabilities early, so they are fully aware of them and can fix them before storms expose them.

For commercial properties in tree-heavy areas like Marietta or Acworth, for example, clearing drains and removing debris can significantly reduce the risk of ponding water and storm-related leaks. Documentation of this work also ensures that insurance will more than likely cover a claim related to a storm. 

Why Atlanta’s Climate Makes Maintenance Even More Important

Our region’s climate creates a unique combination of roofing stresses throughout the year.

Commercial roofs must handle:

  • Long periods of summer heat and UV exposure
  • High humidity that slows drying after storms
  • Sudden thunderstorms with heavy rainfall
  • Wind-driven rain events
  • Occasional hail and winter freeze–thaw cycles

When small roof issues meet severe weather, they tend to escalate quickly. A minor seam separation may sit harmlessly during dry weeks, but the next storm can push water through that weakness.

Preventive maintenance helps ensure that roofs are ready before those storms arrive.

The Cost Difference Between Maintenance and Claims

One of the reasons preventive maintenance has gained popularity is simple economics.

A maintenance visit may uncover issues like:

  • Small seam failures
  • Loose flashing
  • Minor membrane punctures
  • Early drainage problems

These repairs are typically quick and relatively inexpensive.

By contrast, once water enters the building, costs can multiply quickly. Roof leaks often lead to:

  • Wet insulation
  • Ceiling damage
  • Interior repairs
  • Tenant disruption
  • Mold remediation
  • Operational downtime

Preventing those scenarios is far less expensive than responding to them.

Insurance Providers Are Paying Attention

Many insurance providers now look favorably on buildings that maintain regular roof inspection and maintenance schedules. While every policy is different, documented maintenance can help demonstrate responsible building management.

This can make a difference when:

  • Filing storm damage claims
  • Negotiating policy renewals
  • Demonstrating that damage occurred suddenly rather than gradually

For facility managers overseeing multiple properties, this documentation can also simplify the claims process, and who doesn’t want that?!

Planning Maintenance Before Storm Season

Late winter and early spring are ideal windows to assess roof conditions before our storm season ramps up.

When you schedule inspections early, there’s a lot of advantages: 

  • Repairs can be completed before severe weather arrives
  • Contractors have more availability before peak storm demand
  • Small issues are addressed before multiple storms compound the damage

By the time storms start moving through the metro area, those buildings are already prepared.

Get Your Commercial Roof Inspected Today

Commercial roof failures rarely happen overnight. In most cases, they begin as small issues that quietly worsen over time until a storm exposes them.

Across Greater Atlanta, more commercial businesses are recognizing that preventive roof maintenance is one of the simplest ways to protect their buildings, control repair costs, and reduce insurance claims.

A proactive approach doesn’t just extend roof lifespan, but also provides peace of mind when the next storm rolls through the area.

If you manage a commercial property in Greater Atlanta and want to reduce the risk of unexpected roof damage, we can help. Our team works with facility managers across Marietta, Kennesaw, Acworth, and surrounding communities to identify potential issues early and keep roofs performing at their best. Reach out to our team to schedule a preventive inspection today.

When a storm rolls through, your roof is your home’s first line of defense.

Wind, hail, and heavy rain can cause damage that might not be obvious right away — but if left unchecked, it can lead to costly repairs. Knowing what to look for after a storm can save you time, money, and stress.

In this blog, we’ll break down how to spot storm-related roof damage, what signs to look for, and when to call in a professional.


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Before replacing your roof in Georgia, understand the legal requirements—local codes for roofing materials, flashing, slope, and fasteners—to ensure compliant, safe installation.

How insurance companies underpay on roof claims.

Insurance companies use a program to estimate damages to your property called Xactimate. This program is owned by Verisk Analytics whose parent companies include Travelers, AIG, & The Hartford. In other words, the insurance companies own the software program for which their adjusters write estimates for claims. While there could be many conflicts of interests involved here, we are going to focus on a big one that affects the roofing industry.

Xactimate’s default for removal of any trade is under the category code Demolition (DMO). Demolition requires the utilization of a separate crew of non-specialized laborers for removal. Non-specialized laborers would be considered day laborers who are uninsured. Xactimate assumes roofing companies use two different crews throughout the process. This is an incorrect assumption.

Roofing companies do not use two separate crews when replacing the roof. They do not use uninsured day laborers to remove the existing roof and then another skilled labor insured crew to install the new materials. It is the law to have workers compensation. The same insured skilled labor crew is used for both the removal and installation. Xactimate list skilled insured labor as (RFG) as a trade.

So, why does Xactimate default to demolition day laborers (DMO) when insurance companies know the truth? The answer is simple. Money.

Here is a screenshot of the line item for 3 tab 25-year shingles where they have it defaulted to DMO. The unit price for removal using their default day laborers is $44.73.

When the removal trade is changed from DMO to RFG the price increases significantly to account for using skilled labor with general liability and worker’s compensation. Here is what that looks like. The unit price for removal changes from $44.73 to $108.36. That is a difference of $63.63 on this one line item.

To put this into perspective, if you have a 4,000 square foot roof that needs to be removed, by the default being DMO it saves the insurance $2,545.20 on this one line item. This is just one line item where it defaults to DMO. On the average claim, there are five to six line items where it defaults to DMO.

What did Academy Roofing’s Insurance Agent say?

Academy Roofing has discussed this issue at great length with our insurance agent and there are a couple issues that they have stated.

“Concerning General Liability: Most policies for a general contractor do NOT provide coverage for any sub-contractor that does not have workers comp and general liability insurance. It’s a requirement of the general liability contract for any and all sub-contractors to carry coverage.

Concerning Workers Comp: Workers comp auditors count as roofing any person as a roofer if they are on a roof at any time during their occupational duties. You cannot count them a demolition because of the height issue, which you cannot avoid or ignore. Furthermore, by trying to get a contractor to classify roofing as demolition is tantamount to FRAUD because this contractor will have to LIE to an auditor to have this work rated as demolition instead of roofing. The rate for Roofing is 103.74 compared to 29.41 for debris removal. This is sticking a contractor with an additional charge of $74.33 for every $100 they pay to these laborers.”

What is the solution?

Have your contractor submit a supplement to the insurance company requesting they change the default DMO to RFG along with a letter from their insurance agent.

This might take multiple attempts talking to your insurance adjuster or their superior as many adjusters aren’t aware of the conflict of Xactimate defaulting to DMO does to the claim. However, be resilient and don’t let up. Hopefully, in time, they will correct this error within Xactimate and stop defaulting to demolition day laborers.

The Good, the Bad, and the Ugly.

The good part of a hail storm is the increase in revenue to the roofing industry. Hail about the size of a golf ball can do a lot of damage to a roof and this damage is covered by your homeowner’s insurance. The homeowner pays their deductible and the insurance pays the rest.

A hail storm can sometimes create a large path of destruction for miles which in turns means a lot of roofs need replacing. Think of some of the subdivisions around you. What if just three or four of those neighborhoods overnight needed all new roofs? Hail damage creates a rapid increase in demand for products, labor, and services.

Every severe hail storm has a direct impact on revenue and job creation for the roofing industry. Shingle manufacturers will need to have their employees work additional shifts or overtime to keep up with production. Roofing suppliers will need to hire additional truck drivers or staff to keep up with the demand. Roofing companies overnight will be overloaded with calls and have a shortage of staff and laborers. Service providers like dumpster companies will need to hire drivers to keep up with the drop off and pickup schedules. The good part of hail is the job creation and the revenue it brings to the local economy.

The bad part of a hail storm is the increase in insurance premiums. Regardless if you file a claim or not your insurance premiums will go up in your area. Why? Insurance companies will be paying out millions of dollars and these losses have to be recouped. Insurance companies will spread out the losses and pass it along in increases of premiums. Therefore, if you are one of those people who think they won’t be affected because they didn’t turn in a claim, unfortunately you will feel the effect.

Here is the real ugly part of what happens to the roofing industry when a hail storm strikes. Think about these stats. At the end of 2008, Georgia had approximately 500 registered roofing contractors with the Secretary of State. At the end of 2009, that number went to 2,500 registered roofing contractors. Why the increase by 2,000?

Two reasons can be attributed to this surge. One, the crash of 2008 put numerous trades people from landscapers, graders, framers, painters, siding, builders, and general contractors out of business. Two, we had multiple years of large hail storms that struck the Atlanta metro area.

FACT: Georgia has absolutely no formal licensing or testing to enter the roofing industry. As a result, it was an easy and quick switch for many of the former trades people who thrived on new construction. Many registered with the Secretary of State and the local county for a business license. However, many did not.

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